August 2011

Courageous .... or Naive?

This week I was gathering some feedback for a client.

As one of his colleagues rattled off a list of adjectives such as "extraverted, intelligent, visionary, brave, and naive" I stopped him there.

"Hang on a minute!" I said. "Surely being brave is fully knowing the dangers before you take the action. If you were naive about the risks, can we say you were being courageous?"

The very next day, I was having lunch with a friend and former client, Will Freeborough. Will is the Managing Partner of Orchestra (, a fabulous marketing and advertising agency in central London.